Well,  we have certainly learned a lot of lessons in the last 5.5 weeks…the most recent one we learned from our friend on twitter:

Lesson # 1,387: Personalize your Twitter background.  (thanks @sd913!)

T & I are the first ones to admit that we are social media amateurs. We are constantly googling things like “How to find people to follow on Twitter” and “How to create a Facebook page for an organization”.  (That last one we still haven’t quite figured out yet).

Social media is very important to our mission here at tuesday, inc. We wanted to help connect the community of people interested in starting, or already part of nonprofits. Why? Because as the saying goes, two heads are better than one.

Our social media strategy (and we use the term “strategy” lightly) has consisted of a fly-by-the-seat-of-your-pants approach. We google everything, and have joined all the sites we can think of, reading all the ‘how to’ articles we can find along the way:

What have we learned? Well, asidef rom learning how much we just don’t know, we’ve learned that there is an active community of people who are available at the click of a button, who are knowledgeable and ready to offer advice.  We now know that when it comes to many topics we can learn more on Twitter in five minutes than in hours of research.

 A lot of our friends are not on Twitter, and they scoff at the idea. When we ask them “why not?” they say because “I don’t have anything to say” or “I don’t have anything to promote”. Our answer, to them and to any startup is that there is always something to learn. There was an article in the New York Times  a few days ago that talks about just this, stating that there are 50 million messages posted on Twitter, daily! Approximately one-fifth of these posts contain a link, which means that there are 10 million posts per day that could be news articles, blog posts, or other resources relevant to you and your organization.

Not only that, but it is a community. And for a startup nonprofit, or for any type of project, or any person for that matter, communities are vital to success.   

How has social media played a part in your growth – as a nonprofit? a business? And, if you are thinking of starting one, how to you envision using social media?

Advertisements